Virginia Tech
Please see the social media feeds of the Office for Inclusive Strategy and Excellence (OISE) at Virginia Tech, which I have managed since August 2022. Below are samples of high-performing content I produced for the office, including visual assets and designs, captions, collaborations, and alternative text. At the beginning of 2025, much of the content posted on social media became limited due to federal responses to diversity, equity, and inclusion (DEI) initiatives. In March 2025, OISE was dissolved by the Virginia Tech Board of Visitors; consequently, OISE's social media communication was also discontinued.
*For this sample, I have included only sample Instagram posts; however, most of the content was also cross-posted on Facebook and LinkedIn. As of May 2025, all Virginia Tech Office for Inclusive Strategy and Excellence (OISE) social media accounts were deactivated.
Instagram Content and Analytics
2024 Hokie Expression Ball
This reel's contents were produced using still photography taken on a Canon EOS Rebel T7 and a 75 - 300mm lens and edited using Adobe Lightroom, as well as video footage shot on an iPhone. The full video was edited using Adobe Premiere Pro and rendered for Instagram Reels.
Ex Lapide Society of Virginia Tech
Please see Ex Lapide Society's social media feeds above, which I have managed as the communications representative since January 2024. Prior to entering this position, the Alumni Society had an inactive Facebook page and lacked a presence on Instagram and LinkedIn.
Below are samples of high-performing content I produced for the Society, particularly around Virginia Tech's inaugural Hokie and Proud Weekend.
*For the purposes of this sample, I have only included sample Instagram posts; however, most content is cross-posted on Facebook and LinkedIn.
Instagram Content and Analytics
Craig Greiwe
"Chasing Normal" Book Promo
Working with Craig Greiwe, I crafted a unique social media strategy that included visual assets and tailored captions to promote his book Chasing Normal. Visual assets included:
+ Pull-quote graphics.
+ Editing of produced videography for targeted awareness purposes.
+ Event promotion.
+ Engagement with influencer marketing communications.
Before engaging with content strategy, I conducted detailed market research on book promotion and #BookTok to ensure my efforts would successfully meet our shared goals.
Additionally, I conducted extensive market research on LGBTQIA+-centered offices on university campuses across the United States. This research comprised tracking and organizing each center available on all public and private university campuses within the United States in a spreadsheet where direct contacts were securely stored. I then used this market research to gauge interest in university and campus programmatic efforts to bring Craig Greiwe on a "book tour." This outreach was executed using email marketing and individualized communication techniques.
Spin PR Group
Below are samples of high-performing content I produced for Spin PR Group. I gathered visual assets from influencers, local businesses, and clients, wrote captions, and scheduled content. In addition to social media monitoring and content creation for Spin, I performed the same daily monitoring and creative tasks for one of their client's social media accounts.
*For this sample, I have only included Instagram posts from Spin PR Group; however, most content was cross-posted on Facebook and X.
